🗝️ The Key to Any Relationship?
Communication - Especially in Real Estate.

In real estate, communication isn’t just a nice-to-have — it’s everything. Whether you're navigating a sale, managing a purchase, or coordinating behind the scenes, the way we communicate shapes the entire experience. It builds trust, prevents surprises, and turns what could feel overwhelming into a process clients actually enjoy.

And in today’s world, communication isn’t just about what you say — it’s about how and when you say it.

Let’s take a look at what great communication really means in a real estate transaction — and how calls, texts, and emails each play a role.

💬 Communication Builds Trust (and Keeps the Wheels Turning)
Clients might not remember every detail of the process, but they will remember how you made them feel. Clear, timely communication makes clients feel informed, respected, and cared for.

On the flip side, a lack of updates — or slow response times — can lead to unnecessary stress. Buyers may worry something is wrong. Sellers may start second-guessing decisions. Even fellow agents or lenders can become frustrated without clear coordination.

Simple updates like:

 “The inspection report is in — I’ll call you this afternoon to review.”

 “Just a heads-up, we should have the appraisal back by Thursday.”

“Got your email and looping in the title company now.”

…can make all the difference.

📱 Call, Text, or Email? The Medium Matters

Technology has made it easier than ever to stay connected — but choosing the right method can be just as important as the message itself.

✅ Text

• Ideal for quick updates, reminders, or confirmations.

• Clients appreciate the ease, especially during work hours.

• But — don’t rely on it for anything complex or time-sensitive

✅ Call

• Best when tone, emotion, or explanation matters.

• Use for negotiations, reviewing inspections, or delivering news that might trigger questions or in-depth discussions.

• A calm voice can do what 10 back-and-forth texts 

✅ Email

• Great for anything that needs to be documented — contracts, next steps, timelines.

• It’s searchable, sharable, and less likely to be lost in a sea of texts.

• Use a clear subject line and bullet key points for readability

🛠️ Set Expectations Early

One of the easiest ways to avoid confusion? Start strong.

At the beginning of a relationship, let clients and partners know:

• How quickly you respond

• What hours you’re generally available

• The best way to reach you for urgent vs. non-urgent matters

Something as simple as, “I typically respond within a few hours during business days, and I’ll always let you know if I’ll be unavailable,” goes a long way.

🤖 Tech Is a Tool — Not a Replacement

Automated updates, CRMs, and templates can keep a transaction running efficiently — and that’s a great thing. But they’re no substitute for human touch.

Clients still want to feel like a priority. Sometimes that means sending a quick, personal note even when there’s no major update:

"No news yet — but I’m keeping an eye on it and will let you know as soon as I hear.”

It’s the difference between being a service provider and being a partner in the process.

👥 One Size Doesn’t Fit All

Every client communicates differently. Some want a daily update, others prefer a quick end-ofweek recap. Some love texts, others won’t see a thing unless it’s in their inbox.

Your job isn’t to change their style — it’s to adapt your approach.

That also means being aware of dual clients, like couples, who may prefer different contact methods. Clarify early on how they want to be kept in the loop:

“Would you both like to be included on every update, or would you prefer a point person?”

🏁 Final Thought: Clarity Is Comfort

In a process as personal and high-stakes as real estate, clear communication is what keeps everyone grounded. It shows clients they’re not alone. It keeps colleagues aligned. And it prevents last-minute surprises that can derail an otherwise smooth closing.

Call. Text. Email. Each has its place — but what matters most is that people feel heard, supported, and in the know.

Because in real estate, just like in life, communication is the key to every successful relationship.

💡A Note From Me

Over the years, I've seen how strong communication can turn a stressful transaction into a confident, collaborative experience. Whether I'm working with clients, agents, or handling the details behind the scenes, I lead with clarity, confidence, and care. My goal is simple: keep everyone informed, comfortable, and moving forward - one step (and message) at a time.